Taste The Dream – Fanta Youth Rebrand Campaign
This 14-week project was developed in response to the 2024 Young Ones Brief from The Coca-Cola Company, challenging students to make Fanta relevant to 18-year-olds. Under the creative direction of Professor Amira Lulu, I led the concept and execution of Taste The Dream — a youth-focused campaign designed to connect Fanta with Gen Z’s biggest emotional triggers: aspiration, imagination, and identity. From print ads and AI-edited visuals to bus stop mockups, subway posters, and an interactive TikTok/Snapchat filter, the campaign repositions Fanta as more than a drink, it becomes a symbol of self-belief and future potential.
Creative Brief
Campaign Direction
Print Ad Posters
Editing Process
Original Ai Photo - ImageFx
Photoshop editing / retouching
Original Ai Photo - ImageFx
Mockups
As part of the campaign, we were also tasked with creating a storyboard for a commercial ad that visually ties into the posters and overall campaign theme — extending the narrative of Taste The Dream into motion and storytelling.
Made by ImageFx - Ai
360
“Taste The Dream”Filter Campaign
The #TasteTheDream filter campaign is an interactive social experience designed to empower teens to explore their future ambitions in a fun, visual way. Using Snapchat and TikTok filters, users activate a word-based “career spinner” that quickly cycles through a variety of dream jobs, from athlete to artist, chef to astronaut, before landing on one that reveals their “Fanta Future.” After capturing a selfie with the result, participants are encouraged to post it using the hashtag #TasteTheDream for a chance to win tools, funding, or recognition that could help kickstart their dream in real life.
Thank You