In this project i worked on developing a brand identity from scratch. From mood boards to the refinement of visual mockups, every step is a testament to our dedication to excellence. Utilizing a suite of industry-leading software including Illustrator, InDesign, Adobe XD, After Effects, and Photoshop, we breathe life into our vision with precision and purpose. Each element – from logo to color palette and font selection – is carefully picked to build a Brand Identity.
Started by building a moodbaord that will inspire the brand's direction
Extracting colors inspired by moodbaord
MAINLUX - LIGHT FONT SELECTED
DESIGNING A LOGO THAT FITS THE GENERAL MOOD OF THE BRAND, THE LITTLE WAVE IN THE MIDDLE REPRESENTS MOTION AND FREEDOM
GIVING THE LOGO LIFE THROUGH MOCKUPS
Animating The Logo