Guess the Dish - Packaging Design for Barilla
The “Guess the Dish” packaging design for Barilla celebrates cultural diversity and global culinary traditions while maintaining the brand’s iconic identity. Each package prominently features a vibrant image of a pasta dish from a specific culture, framed with subtle design elements representing its origin, like Egyptian patterns or Italian settings. The bold typography ensures clarity, while the interactive “Guess the Dish” prompt and QR code engage consumers, inviting them to explore recipes and traditions. The cohesive design uses Barilla’s signature navy blue and red palette to reinforce brand recognition while creating an inviting, family-friendly appeal.
Barilla Taste Test - Social Media Campaign
The “Barilla Taste Test” social media campaign posters are designed to engage users with an interactive and visually appealing challenge. Each poster highlights a specific dish from different cultures, paired with descriptive captions like “Land of Golden Sands” or “A Symphony of Flavors” to evoke curiosity. The use of bright and inviting colors, along with bold, clean typography, ensures accessibility and reinforces the Barilla brand identity. The QR code feature encourages participation, linking users to additional campaign content, while the thematic visuals and consistent layout unify the campaign’s global inclusivity message.
Packaging Mockups
Mockups
"This project was a self-initiated design exercise and not part of any freelance work or client collaboration."