This project showcases a print advertising campaign for the Nike Phantom GX Soccer Cleats. Through a strategic creative brief, mood board, headline development, and compelling visuals, the campaign highlights the cleat’s innovative Gripknit technology and agility-enhancing design. Each element, from bold copywriting to dynamic imagery is crafted to resonate with football players aged 14 to 40, from professionals to casual athletes. This portfolio piece reflects my ability to blend strong conceptual thinking with impactful design and marketing strategy.
Here are three variations of my Nike Phantom GX Cleats Print Ad Campaign, each highlighting precision, speed, impact and control in a unique way.
After feedback final version
Mockups
360
Nike Phantom GX Event
I designed a campaign for a Nike-sponsored event centered around the Phantom GX cleats, held at an indoor soccer field. The event featured a high-energy challenge where contestants competed in drills, shooting tasks, and agility courses. Organized by Nike, the competition rewarded top performers with exclusive Nike merchandise, including a free pair of Phantom GX cleats for the winner. The experience combined brand engagement with athletic performance, showcasing Nike’s commitment to innovation and excellence in sports.
Event - Mockups
Outdoor
Outdoor
Indoor Field
Indoor Field
Indoor Field
Indoor Field
"This project was a self-initiated design exercise and not part of any freelance work or client collaboration."