This project showcases a print advertising campaign for the Nike Phantom GX Soccer Cleats. Through a strategic creative brief, mood board, headline development, and compelling visuals, the campaign highlights the cleat’s innovative Gripknit technology and agility-enhancing design. Each element, from bold copywriting to dynamic imagery is crafted to resonate with football players aged 14 to 40, from professionals to casual athletes. This portfolio piece reflects my ability to blend strong conceptual thinking with impactful design and marketing strategy.
Here are three variations of my Nike Phantom GX Cleats Print Ad Campaign, each highlighting precision, speed, impact and control in a unique way.
Mockups
"This project was a self-initiated design exercise and not part of any freelance work or client collaboration."