NOUR♛MOHSEN - REACHE Logo

It’s an education initiative to support diversity, equity, and inclusion efforts in higher education. REACHE stands for Research, Evaluation, and Assessment of Climate in Higher Education.

The client wants streamlined and minimalistic options for the logo, with blue color scheme.

Software used - Adobe Illustrator

I spent some time researching the project and brainstorming ideas. I managed to come up with two logo concepts. One of my ideas featured a circular graphic of people connected to each other, integrated into the REACHE name, and following the designated blue color scheme.

Version 1

I brainstormed further and came up with two new ideas. One concept involved manipulating the letter “H” in REACHE to resemble a ladder going up, symbolizing progress. I made multiple versions of this design, using a different shade of light blue for the “H” to make it stand out. My other concept focused on equity, where I placed a rectangular box step under some minimized letters to align their height with the normal-sized letters, illustrating the idea of equity.

Version 2

Version 2.1

One Last Version for REACHE logo project.

I stared at the word “REACHE” for what felt like hours, trying to see it from different perspectives. Suddenly, inspiration struck—I realized that the letter “A” could be transformed to resemble a rocket.

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As I was refining this concept, another idea came to me. By adding strokes to the sides of the “A,” it started to look like a pencil tip. This felt like a perfect fit since pencils are a strong symbol of education, aligning well with the REACHE initiative’s goals.

Version 3