This isn’t your typical car detailing logo...
This logo was created for NYC AUTO DETAIL, a car detailing service based in New York City that wanted a bold, high-energy brand mark with personality. The final design features a vibrant muscle car surrounded by soap and waves, with a playful nod to NYC’s signature taxi stripes embedded in the lettering. The bright color palette and cartoon-inspired style make it stand out.
I started the process by exploring different creative directions through AI-generated concepts and hand-drawn sketches. From there, I moved into Adobe Illustrator and Photoshop to build out a few rough logo options and presented them to the client to help shape the visual direction.
Very Early (Not Completed) Logo Versions
After reviewing the initial ideas, the client shared a completely different vision for the brand, which led me to shift the design approach. I created a new set of logo versions based on this updated feedback, focusing more on what the client wanted to convey. In the end, the client selected a final version from the redesigned options
Final Version
Created 4 Stickers Following the same theme of the logo
I Created Mockups to help visualize the designs
