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2026In progress
Case study 01 · AIGA × Figma Civic by Design

Heard: every noise complaint gets an ending.

About 610,000 noise complaints reach 311 every year. You report it, 311 says "Received," and then silence. Heard plugs into 311 and adds what comes after: the live journey, a plain outcome, and one question. Is it quiet now?

Heard app: report screen
Heard app: tracker screen
Heard app: notification screen
Heard app: outcome screen
Heard app: block screen
My role
Branding and communication · service, UX and UI · creative direction and film
When
Fall 2026
Made for
Civic by Design Figma Challenge, AIGA × Designpreneurs, New York City
Deliverables
Resident app, dispatcher console, SMS ticket, brand, campaign, film
The 48-second version

See it move.

Try it · not a video, not a Figma link

File a complaint. Then answer it yourself.

This is a working HTML build of both sides of Heard. The phone and the console share one report, so what you do on one shows up on the other. All the data is example data, and nothing leaves your browser.

heard · dispatcher console
  1. On the phonePick what you hear and send it.
  2. In the console#4821 lands in the queue. Assign it.
  3. As the officerWhen it says On site, tap a reply code.
  4. Back on the phoneRead the outcome. Is it quiet now?

On a phone, the city's side plays itself. The dispatcher console is a desktop tool, so open it on a bigger screen to run the whole loop yourself.

Open full screen Console only
At a glance

At a glance

Problem

Noise is one of the most common complaints to 311. Residents report it and rarely hear back. You get a ticket number, and you never learn if anyone came or if it ended.

What I made

  • A resident app, from report to outcome
  • A dispatcher console and an officer's text ticket
  • The logo, brand system, posters and film
  • A live HTML prototype of both sides

The stance

  • Plug into 311. Don't replace it
  • Keep each agency's software and codes
  • A likely source is a lead, never proof
01 · The idea

311 files it. Heard finishes it.

311 takes the report

Received.

Heard adds the ending

Heard.

  1. Reported
  2. Routed
  3. On the way
  4. Heard

Heard doesn't ask New York to rebuild anything. 311 stays the system of record, and the complaint, the request number and the agencies don't change. Heard is a closure layer on top: it gives the report a context, a route and a handoff, and it brings the outcome back to the person who asked.

02 · The app

From report to outcome, in four moments.

Report screen 01 · Report

Report it in ten seconds.

Pick the kind of noise and how loud it is. Add a photo, video or audio clip if you want. Reports are anonymous by default.

Sent screen 01 · Sent

A confirmation that says what's next.

"Sent." comes with the next steps: received, routing to the right agency, officer dispatched. The main action is tracking it live.

Live tracker screen 02 · Live tracker

Watch it move, like a delivery.

Received, routed to NYPD or DEP, officer on the way. Nobody has to guess who to call or call 311 to ask. Noise ranks below emergencies, so waits vary, and the app says so.

Notification screen 03 · Arrival

Know the moment they arrive.

One notification, when an officer or inspector reaches the address. Plain wording, no codes, in your own language. You stop watching the window and the phone does the waiting.

Outcome + check-in screen 04 · Outcome

A plain answer. One question.

What happened, what it means and how it went, with timestamps. Then "Is it quiet now?" One tap closes the loop, or tells the city it's still loud.

Block pattern screen 04 · Not the only one

"You're not the only one hearing this."

Repeat reports on one block are flagged for agency review, so one tired complaint turns into evidence.

03 · Works with 311

Two apps, one complaint.

You can still file the way you do today. A one-tap hand-off from the 311 confirmation screen carries the same request number into Heard. The first two screens below are the real 311 app. The third is my proposed addition, a concept for the pilot.

Three phones: filing a noise complaint in the 311 app, the request submitted screen, and a proposed hand-off screen with an Open Heard button.
04 · Behind the screen

Dispatch sees it. The officer gets a text.

A resident only hears back if answering is easy for the people on shift. The dispatcher sees repeat reports, a likely source from public DEP noise data, and the suggested agency. The officer gets a text ticket on the phone they already carry, with no new app, and one reply code closes the loop and tells the resident.

The officer's text ticket for report 4821, a list of five reply codes, the officer replying 1, and the message: Logged, warning issued, resident notified.

One code back.

  1. 1Warning issuedOfficers spoke with the host and asked them to turn it down.
  2. 2Summons issuedA summons went to the responsible party.
  3. 3No noise foundOfficers arrived but did not hear a violation. Report again if it restarts.
  4. 4Couldn't reach the locationYour report stays on file for pattern review.
  5. 5Referred to another agencyWe passed it to DEP. You'll hear back here.

Same codes as dispatch software. Design target: under 10 seconds of officer effort. Agency integration is proposed, not built.

05 · Service design

Heard plugs into 311. It doesn't replace it.

Ways to report
311 phone callAlready works today
311 app and webAlready works today
Heard appNew front door, same ticket
SMS textNo app needed
311 · system of record
311 service requestOne ticket for every complaint, however it was reported. Same ticket number. No new line to call.Ticket #4821
Heard · closure layer
1 · ContextOpen data and repeat-address count suggest a likely source.2 · RouteOne tap sends it to NYPD or DEP with the evidence.3 · HandoffThe officer gets a text ticket and replies with one code.
Agencies
NYPD precinctKeeps its dispatch software.
DEP inspectorsSame codes.

The missing step: the outcome comes back. The agency replies with one code, it's written to the same 311 ticket, and the resident is asked: is it quiet now?

06 · Language access

Heard speaks New York.

The outcome reaches the resident in their own language. English, Spanish, Chinese and Arabic at launch, and Arabic reads right to left.

Heard. Officers arrived at 9:42 PM. Is it quiet now?

Yes, it's quiet
07 · The brand

An exclamation mark made of sound.

The Heard logo: seven rays above a dot, inside an amber circle.
  1. 1RaysNoise, travelling out from its source. Seven rays, rising to the center and falling away.
  2. 2Exclamation markThe tall center ray and the dot read as "!". A complaint that deserves an answer.
  3. 3The dotThe resident, where the noise lands. When the loop closes, what is left is quiet.

One mark, many colors, many angles. The animation shows the logic: loud is an exclamation, quiet is a period. Keep one dot of clear space on every side, 32 px or 12 mm at minimum, and don't recolor, rotate or add effects.

The Heard logo system: the mark on six background colors, with echo, burst and loud-to-quiet variations.

Five colors. Each has a job.

Ink#1A1A1AThe calm. Backgrounds and text on light.
Cream#F7F5F0Paper and light. Text on dark, the logo's rays.
Amber#D98324The sound. Anything that must be heard.
Grey#9A9EA5The quiet. Secondary text and resolved states.
311 Yellow#FFD100The city. Only where Heard plugs into 311.

Loud headlines. Quiet details.

Anton · headlines and posters

You reported it. Then nothing.

Archivo · wordmark and titles

HEARD.

Inter · body and the app

Received · Routed to the right agency.

08 · The campaign

A ticket number isn't an answer.

Four posters, one line each, and a QR code on every one. Scan it on the platform and you land on this page, with the prototype ready to use.

Poster: You reported it. Then nothing. A person shouts through a megaphone at a closed slot.
Poster: Finally, someone answers. Sound waves travel into a listening ear.
Poster: Someone is awake. A grid of dark windows with one lit amber window showing the Heard mark.
Poster: Quiet at last. A person sleeps under a window with the New York skyline.

In the city

Mockup: the You reported it poster framed on a subway pillar.
Mockup: the Someone is awake poster wheat-pasted on a brick wall.
Mockup: the Quiet at last poster in a bus shelter at night.
Mockup: the Finally someone answers poster in a bus shelter at dusk.

Placement mockups, made with AI image tools (Magnific). These posters haven't been installed in the city.

09 · Feasibility

A 12-week pilot in one precinct.

  1. Weeks 1–4

    Start without integration

    Heard app and SMS intake near the 24th Precinct. It reads open 311 data and hands off by SMS. No city system changes needed.

  2. Weeks 5–8

    Close the loop

    Officers reply with one code. Residents see the outcome and answer: is it quiet now?

  3. Weeks 9–12

    Add patterns

    Dispatchers get the likely-source lead and repeat-address flags. Review results with the city.

How we'll know it worked

Outcome rate

Complaints that end with a visible outcome.

Time to outcome

Median time from report to outcome.

Did it stop?

"Is it quiet now?" answered yes.

Repeat addresses

Repeat complaints should fall.

Resident trust

Would you report again?

Officer effort

Design target: under 10 seconds.

These are the measures I'd use. The pilot hasn't run, so there are no results yet.

10 · Fairness and risk

Built to protect the people who use it.

Anonymous by default

Your name is never shared with the neighbor or the public.

A lead, not a verdict

The likely source helps the officer. It is never shown as proof.

Same standard everywhere

Outcomes tracked by neighborhood to spot uneven service.

Language access

English, Spanish, Chinese and Arabic at launch.

No app required

SMS works on any phone. Large type, clear labels.

Honest about limits

Noise ranks below emergencies, so waits vary. The app says so.

Risks, and what we do

Complaints used against a neighbor
The pattern view counts distinct reporters per address. "No noise found" is shown plainly.
Officers don't reply
One code, the same codes as dispatch software, sent by SMS from the phone they already carry.
Privacy
Reports are anonymous to the public. Evidence is shared only with the assigned agency.

Every noise complaint gets an ending.

A concept made for the Civic by Design challenge. Agency integration is proposed, not built. Names, addresses, venues, people and numbers in the screens and the prototype are example data. The 610,000 figure comes from the challenge brief. The 311 app screens are screenshots of the real NYC311 app. 311, NYC311, NYPD and DEP belong to the City of New York, which isn't affiliated with this project and hasn't endorsed it.