ReLoop – A Reward-Based Sustainability App
This project addresses the value-action gap in sustainability by designing ReLoop, a mobile app that motivates users to recycle and repair through a dual incentive system: cash rewards and eco-impact tracking. Under the supervision of Professor Danny Shaw, I led the UI/UX design using Figma, crafting an intuitive, user-centered experience supported by smart kiosks, green truck pickups, and local repair shop integrations. To support adoption, I also developed a full ad campaign using Adobe Illustrator and InDesign, including posters and mockups that promote ReLoop’s services and mission: making sustainable choices the easy choice.
Full Design Research below.
Figma App Prototype
Ad Campaign - Posters
Posters Mockups
Full Design Research
Thank you