FITSEVERYDAY is a 14-week e-commerce web design project where I created a fully responsive clothing website from scratch. Inspired by the challenge of building a brand and storefront from the ground up, I designed the entire brand identity — from the logo and apparel graphics to the visual style of the website. The development process blended self-taught coding, AI assistance, YouTube tutorials, pre-built templates. Beyond design and development, I also handled the technical side: purchasing the domain, configuring the C-Panel, and managing the web hosting to successfully launch the live site. Everything was completed under the supervision of Professor Daniel Wong, allowing me to bring both creative direction and technical execution together. The result is a cohesive digital shopping experience that aligns seamlessly with the FITSEVERYDAY brand — casual, clean, and style-forward.
Skills: Web-design / Figma / Adobe illustrator / Adobe Photoshop / Visual Studio Code
Starting with some quick Figma sketches
Building the FITSEVERYDAY Brand Identity and Logo
Then I started developing the website alongside designing mockups for the clothing line.
To showcase the apparel in context, I used AI tools and websites to generate models wearing the hoodies and t-shirts I designed. These visuals helped bring the brand to life on the website and added extra value to the user experience. While the AI-generated results weren’t always perfect, I retouched the images in Photoshop where needed, I intentionally left some minor imperfections, as the focus of the project was primarily on web design and branding.
During the project, I found a modeling photo that matched the style of my brand. I recreated it using Photoshop by editing and resizing the image to feature my own clothing design, incorporating it into the visual lineup of the collection.
Here are a few screenshots of the FITSEVERYDAY website UI, showing how the design looks across different devices.
Mobile Phone UI
Thank you!
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