← Branding & logos Branding & logos · 2024

REACHE

Logo for a higher-ed DEI initiative

REACHE (Research, Evaluation, and Assessment of Climate in Higher Education) supports diversity, equity and inclusion in higher education. The client wanted something streamlined and minimal, in blue.

• Round 1: people connected in a circle and woven into the name.
• Round 2: an "H" that becomes a ladder (progress), and a step under some letters to level them (equity).
• Round 3: an "A" that reads as both a rocket and a pencil tip. The client chose a final from these rounds.