← Motion & video Motion & video · 2024

Pringles

15-second social ad

A 15-second social ad for new Pringles flavors, aimed at kids and adults who snack often. The story goes from raw potato to crisp chip using animated stills, with the brand's colors, logo and packaging throughout.

• Storyboard first, then I animated the stills in After Effects.
• Sound, music and text were added in Premiere to call out the new flavors and the freshness.