← Branding & logos Branding & logos · 2025

NYC Auto Detail

Logo + sticker set

A New York City car-detailing service wanted a bold, high-energy mark with personality. The final logo has a vibrant muscle car surrounded by soap and waves, with NYC taxi stripes worked into the lettering.

• I explored directions with AI concepts and hand sketches before building options in Illustrator and Photoshop.
• After the first round, the client shared a completely different vision, so I redesigned around it. The client chose the final from that second set.
• I extended the look into four matching stickers.