← Art direction & campaigns Art direction & campaigns · 2025

Nike Phantom GX

Print ad campaign

A print campaign for the Nike Phantom GX cleats, built on a creative brief, mood board and headline development. The visuals spotlight Gripknit technology and agility for players aged 14 to 40, from professionals to weekend players.

• Three variations, each built around one idea: precision, speed, impact or control.
• A final version refined after feedback.
• A 360° extension: a Nike-sponsored indoor challenge with drills, shooting and agility courses, where the winner takes home a pair of Phantom GX.