← Art direction & campaigns Art direction & campaigns · 2024

Barilla: Guess the Dish

Packaging + social campaign

Packaging that celebrates pasta dishes from around the world while keeping Barilla instantly recognizable. Each box features a dish from one culture, framed with details from its origin, plus a "Guess the Dish" prompt and QR code that lead to the recipe.

• Barilla's navy and red keep the brand intact across very different cultural visuals.
• The "Barilla Taste Test" social posts use evocative captions like "Land of Golden Sands" to spark curiosity.