← Art direction & campaigns Art direction & campaigns · 2025

Amtrak Auto Train

No sirens. No tickets.

Long-distance travelers have to trade off speed, cost, comfort and convenience. The Auto Train lets you bring your car along. This campaign positions it as the stress-free alternative to driving there or renting a car when you land.

• Billboards built to be read in seconds by people driving past.
• Three rounds of feedback. I dropped the "car in an airplane" idea when people found it confusing, enlarged "Auto Train" in the logo, and cut a subhead that wasn't needed.
• One billboard was adapted into a Facebook ad and placed alongside flight-related articles, where the target audience already is.